Sales and Marketing

November 27, 2019 12:01 AM
A sector not known for its innovation or willingness to change is actually a shining example when it comes to creating hubs of engaging content, says On24's Mark Bornstein.
2 Min Read
April 29, 2019 11:00 AM
Banks need to ensure those building new business are driven to look for evidence of illegal activity.
8 Min Read
March 26, 2019 11:00 AM
Traditional loyalty programs provide customers with tangible benefits, such as a free item with purchase or a reward for return visits. But these are limited in reach, argues James Roedding, vice president of product and data Rewards Network.
3 Min Read
March 13, 2019 12:01 AM
A focused approach on product standards and social responsibility can help build healthy relationships with Gen Z shoppers, who will, in turn, promote products to their family, friends and followers, writes Steve Davidson, vice president of warranty products at Fortegra.
2 Min Read
Facebook will continue to prohibit ads for other risky financial products including binary options and initial coin offerings.
1 Min Read
June 18, 2018 12:01 AM
The rules are a chance for card issuers to update their data management, which would be helpful in sales and cross-selling, according to Michael Hiskey, head of strategy at Semarchy.
3 Min Read
April 23, 2018 12:01 AM
IoT and omnichannel require fast informed data-driven decisions for merchants, a challenge Mastercard hopes to address with predictive analytics, driving more transactions and fee income.
3 Min Read
March 20, 2018 11:00 AM
Loyalty programs should enhance your brand through all your customer-facing marketing. Macy’s Star Rewards is all over their social media, stores and supporting materials. Plenti doesn’t say anything about the Macy’s brand. It only enhances the Plenti brand, writes Tom Caporaso, CEO of Clarus Commerce.
2 Min Read
February 23, 2018 12:01 AM
There are practical lessons from Amazon's service model that can be applied elsewhere, writes Derek Corcoran, chief experience officer at Avoka.
3 Min Read