5 key ingredients in successful food delivery apps
The restaurant food delivery market is booming, as it caters to America’s growing desire to get on-demand meals for a dine-at-home lifestyle. This trend is influencing how restaurant orders are placed and paid for.
PayPal's planned investment of $500 million in Uber demonstrates a desire to cement its position as the ride-sharing app's lead payment processing partner in the U.S., particularly as Uber's food delivery aspirations rev up.
Consumers are now going online or downloading mobile apps run by third-party delivery companies such as Uber Eats, Grubhub, DoorDash and Postmates, browsing menus from hundreds of participating restaurants, ordering the food digitally and ultimately paying for the food, delivery fee and tip with stored payments cards, earned reward points, Google Pay or Venmo. Since the delivery companies are not tied to the restaurants, they can support a wider delivery area and focus on offering an Uber-like purchasing and payments experience.