5 ways digital stadium payments are changing the game
It used to be when going to a sporting event at a stadium fans always needed to bring plenty of cash with them to purchase souvenirs and food. Now with a number of stadiums moving toward cashless ecosystems, such as Tampa’s Tropicana Field, the way fans pay for goods and services in-stadium are changing fast.
As new stadiums are being launched across a variety of sports around the globe with the latest entertainment options, older stadiums are using technology and premium culinary offerings to stay competitive and keep their fans engaged. Additionally, as new payments technology gets launched in retail stores and online, a number of companies are trying to parlay those innovations into the stadiums including card networks, hospitality companies, fintech startups and others.
In the 2018 FIFA World Cup, Visa reported that contactless payments accounted for 50% of in-stadium Visa purchases in the 11 host cities. Additionally, Visa reported that Poland was the top country, with 74% of in-stadium purchases coming via contactless, which Visa counts as contactless cards, mobile devices or wearables.