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Android Pay taps into Google's most creative asset
Bloomberg News
Last year, Google brought perhaps its most powerful marketing tool to the Android Pay mobile wallet: the Google Doodle.

The company's search engine is well known for replacing its logo with fanciful cartoons to celebrate holidays and other special events, and it brought the same treatment to the Android Pay wallet, which plays seasonal cartoons whenever a user completes a payment in-store.

This year, Google entered a marketing partnership with the Justice League film, gamifying its Android Pay doodle to urge shoppers to unlock representations of Batman, Wonder Woman and other heroes each time they pay.