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6 inventive mobile wallet marketing ideas
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Mobile wallets have always been a hard sell. In many countries, credit and debit cards work well enough that consumers don't want to learn a new way to pay.

But banks and technology companies are committed to bringing their wallet apps to market. In an effort to stay competitive, these companies have spent considerable effort to get their wallets to stand out not only against competitors, but against the compelling option to keep using cash and cards.