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7 brands pushing the limits of mobile technology
An Amazon.com Inc. employee scans in to shop at the Amazon Go store in Seattle. Bloomberg News
Even if most consumers aren't leaving their plastic cards at home in favor of mobile wallets, the very idea of using a mobile wallet is no longer cutting-edge. Apple Pay, Google Pay and other wallets are supported in-app and over the counter by numerous merchants — but a few go the extra mile.

These brands are using mobile technology to either do away with cash or to completely reinvent the flow of traffic through their stores. Through the use of mobile devices, these companies are greatly expanding the data they collect on shoppers and streamlining the process of getting products into buyers' hands.

This listicle is compiled from reporting by PaymentsSource writers including John Adams, David Heun and Nick Holland. Click the links in each item to read more.