Data: Amazon under pressure
The booming U.S. economy is forecast to drive a record $1 trillion in sales this holiday season, with brisk online and mobile sales expansion outpacing the growth rate at brick-and-mortar stores. Amazon’s dominance is in no danger, but the e-commerce giant is looking over its shoulder as Walmart and other retail powerhouses close in. The fourth quarter could be a tipping point for Amazon, which recently lowered its holiday sales growth forecast.
To fight back, Amazon this week extended free shipping to all customers through the holidays with no minimum order threshold—an offer Target has matched through Dec. 22. Following are some of the key stats and pain points of online shopping entering the crucial holiday selling season.