Spooky Spending: How Halloween changes the way people pay
Halloween is often overlooked as a minor holiday that involves no gift-giving. The reality is that Halloween marks the beginning of a long consumer spending spree that goes through major holidays including Thanksgiving, Christmas, Hanukkah, Diwali and others.
This article examines important aspects of Halloween including when and where consumers shop, how much they are planning to spend this year in comparison to years past, as well as what types of items they purchase. Also covered is the role social media plays in influencing spending.