Welcome to the new PaymentsSource Morning Briefing, delivered daily. The information you need to start your day, including top headlines from PaymentsSource and around the Web:

Target pulls the plug on retail experiments: Target's worse-than-expected holiday season has led the big box retailer to shutter two innovation projects designed to counter Amazon initiatives such as its Go checkoutless store. ReCode reports Target is axing its "Store of the Future," which was a smaller store that would combine a warehouse and a showroom, with robots picking items for consumers at checkout. The store was also supposed to integrate Target's e-commerce platform and have space for classes and other social activities. The Store of the Future was expected to open this year, ReCode reports. The other project, Goldfish, was a software platform that Target would eventually use to allow other retailers to list goods for sale. The project's leader, former PayPal and BigCommerce exec West Stringfellow, told ReCode's sources and the Minneapolis Star Tribune he and his team have been let go and the project, slated for launch next month, has been scuttled.

Bloomberg News
Bloomberg News

Marathon payments: companies like Apple have made charitable giving a gateway to mobile payments adoption, addressing the difficulty of collecting cash at live events. To improve donation performance at the London Marathon, Virgin Money is collaborating with WorldPay to rollout a new online payments platform for the marathon, which Virgin sponsors. Virgin was seeking to manage spikes in donations that occur shortly before the marathon, and has also redesigned the user experience for the donation website to reduce navigation and enable faster checkouts.The new site will also extend to Virgin Money Giving's other non profit clients, which total more than 100,000 fundraisers per year.

Data sharing standards advance in the U.K.: Data sharing is often the subject of disputes between established financial services companies and startups, as well as complex deals such as the truces between PayPal and the card networks. In the U.K. and other parts of Europe, data sharing has become a source of confusion for banks and startups alike, and governments are starting to step in. Finextra reports the U.K. Competition and Markets Authority has given the country's nine largest banks a year to adopt an open API for data sharing. The order is an attempt to make the country more open to competitive technology development from financial services startups, setting a timetable to build standards for open banking, overdraft fee policies, account opening and service quality.

Worldpay lures Santander Exec: Worldpay has enticed Santander's head of global innovation Peter Jackson to be its new U.K. chief executive. Sky News reports Jackson will join Worldpay on March 1, and will replace Peter Hobday, who left Worldpay in December for technology company RAC. Jackson, who earlier in his career was chief executive of Travelex and has also held positions at Lloyds and Halifax Bank of Scotland, will report to Philip Jansen, Worldpay's group CEO. Worldpay's founder, Nick Ogden, recently announced plans to launch ClearBank, a U.K.-based challenger bank serving small businesses and startups, and has received a banking license in the U.K.

From the Web (powered by Wiser)

3 success factors behind airlines and their mobile payments strategies
Mobilepaymentstoday.com • Kristian Gjerding
As airline passengers increasingly turn to smartphones and other mobile devices to book and manage their flights and related travel arrangements, airlines have the opportunity for significant new revenues.

Why retailers struggle to adopt mobile payments
Digiday • Tanaya Macheel
Retailers have been slow to join the mobile payments rush due to low consumer demand for such offerings.

Apple Pay Takes Action to Improve Underwhelming Growth: Infiniti Research
The mobile wallet market is rife with opportunity. Valued at close to USD 1 trillion in 2016, Infiniti Research predicts that it will exceed USD 4 trillion by 2021.

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Samsung Pay takes a 'mini' step onto non-Samsung Android phones
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