Bitcoin enthusiasts, playing off the holiday tradition of Black Friday sales, held their own Bitcoin Friday last week, leading to a spike in Bitcoin transactions at some — but not all — participating merchants.

Bitcoin, a digital alternative to cash, has had a hard time proving its worth outside a dedicated and tech-savvy niche. The crypto-currency gained prominence after it was featured last year in a New Yorker article depicting the author purchasing a hotel stay with bitcoins. But shortly after the article ran, the hotel’s manager lost interest in Bitcoin. Even three months later, the only Bitcoin transaction the merchant made was the one depicted in that article. 

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