RuPay debit cardholders in India can now use their cards to make online purchases, using Acculynk's PaySecure online PIN pad authentication.

The National Payments Corporation of India, overseeing all retail payments in India, announced June 24 that it has partnered with online security firm Acculynk to address Internet-based fraud targeting banks and their customers.

The addition of RuPay PaySecure for cardholders in India comes only three months after Atlanta-based Acculynk secured a similar deal with UnionPay in China to allow online purchases with e-commerce merchants based in the U.S.

The partnership in India positions Acculynk as "the first global debit authentication network to bring together debit cardholding consumers from across the globe to merchants," says Ashish Bahl, CEO of Acculynk.

PaySecure and other parameters will address phishing, key-logging and other forms of online scams and malware, NPCI states in the press release.

Reserve Bank of India began offering PaySecure to its customers during an event in Mumbai, at which NPCI announced the new security feature. RuPay card users will now use PaySecure when making payments online.

"Enabling the RuPay card for online transactions through PaySecure will impact e-commerce growth in India and be positive for issuers, merchants and consumers," Shri A. P. Hota, managing director and CEO of NPCI, states in the release.

The launch of PaySecure moves NPCI "one step closer to fulfilling the vision of bringing millions of RuPay cardholders to e-commerce," Hota says.

NPCI's RuPay PaySecure software is integrated with more than 100 merchant websites across multiple categories that would accept RuPay card for online payment services. NPCI says it is working to serve the entire e-commerce market by the end of the year.

RuPay PaySecure conforms to the Reserve Bank of India's mandate of two-factor authentication, NPCI says. The technology uses two security parameters to authenticate a customer and authorize a transaction through the participating banks, while also using a personalized image with each user as an anti-spoofing measure.

Banks have issued more than 3 million RuPay cards since the product launched in March 2012. More than 20 commercial banks, 32 regional rural banks and 75 co-operative banks issue RuPay debit cards, NPCI says.

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