CHICAGO — With the clock ticking for the Oct. 1 deadline for EMV adoption, acquirers and independent sales organizations have a clear opportunity to become payments consultants.

The migration to EMV-chip cards in the U.S. had already opened the door for acquirers to review equipment needs with merchant clients, but it has become apparent that many merchants are not prepared or don't understand the risks of accepting fraud liability, said Mark Dunn, president of sales consulting group Field Guide Enterprises, LLC.

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