West Byfleet, Surrey -- Actinic (www.actinic.co.uk), the award-winning
developer of ecommerce and EPOS software for small and medium
businesses, has appointed Ben Dyer to the newly-created position of
Product Development Director. Ben will lead the development of
Actinic's growing portfolio of ecommerce and retail applications.
     Actinic CEO Chris Barling expands on why the post has been created:
"There are significant changes taking place in ecommerce at the moment.
     This is a key strategic appointment that will help Actinic to respond
to these changes, push forward future product developments and retain
our leading position in the market."
     Ben joins Actinic from Xyratex, where he was an IT program manager
responsible for browser-delivered software services.
     Prior to this he worked for BSkyB and BAE Systems. At BSkyB he was part
of the team responsible for relaunching SkySports.com and its
supporting infrastructure. He also worked on some of the original red
button' interactive television services.
     At BAE Systems Ben won Apprentice of the Year in 1997 and first became
involved in professional software development. He was responsible for
writing one of the first country-wide intranet systems, with a total
user base of over 30,000 people.
     Ben comments, "I'm highly passionate both about the ecommerce and
technology sector and I am delighted to be joining the talented
organisation at Actinic. I am looking forward to helping build on its
excellent reputation."
     Ben Dyer is thirty years old and married with one daughter. He lives on
the Isle of Wight and is a sailing and water sports enthusiast.
     About Actinic
     Founded in 1996, Actinic (www.actinic.co.uk) is a British company
specialising in helping small and medium retailers trade, both online
and offline, using its ecommerce and electronic point of sale (EPOS)
     Actinic offers ecommerce products for web designers and self-builders,
including both web-based and desktop solutions. The range includes
Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express
and Actinic Designer. Actinic powers more UK ecommerce sites than any
other company. Research shows that over 50% of SMEs using packaged
software to run their e-stores use Actinic. Some better known Actinic
users include the Royal Opera House, Land of Leather, Lexmark and the
Royal Navy.
     Actinic EPOS systems give a comprehensive feature set that is straight
forward to operate at great value prices. The range extends from a low
cost, single till installation for the smaller store, to integrated
multi-till and multi-site systems with head office functionality for
centralised product, stock and price updating and reporting.
     Actinic solutions can be implemented by the user, through a network of
third party specialists, or by Actinic itself through its Business
Services division.
     CONTACT: Bruce Townsend, marketing manager, Actinic
Tel: +44 (0)845 129 4800
e-mail: btownsend@actinic.co.uk
Jane Lee, Dexterity, Actinic PR
Tel: +44 (0)1273 470 199
e-mail: jane.lee at dexterity.co.uk
WWW: http://www.actinic.co.uk
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