An advertising company that offers Facebook Inc. credits to users who buy certain products says it has expanded its reach to more than 80 million users.
TrialPay Inc. says that over the past year it has handled transactions in more than 180 countries. And since July the Mountain View, Calif.-based company has added more than 400 new international offers.
“Our transactional advertising platform unites targeted promotions before the transaction, a hosted cart with compelling cross-sells and discounts during the transaction and coupons post-transaction to monetize users at every stage of the purchase process,” Alex Rampell, TrialPay’s chief executive, said in a Dec. 15 press release.
Consumers use the credits, which Facebook pitches as a virtual currency system to buy intangible goods, primarily for online games. Target Corp. began selling Facebook Credit gift cards at its stores on Sept. 5.