Alipay has launched a payment application for the Windows Phone as part of a larger measure to increase mobile access to its services, the online and mobile-payment platform under the China-based Alibaba Group announced earlier this month.

The launch of the Alipay app for Windows Phone 7, popularly known as WP7, completes the mobile-app offering from Alipay to its users, a spokesperson for the company tells PaymentsSource, noting no additional apps are planned at the present time.

Alipay earlier launched mobile and tablet apps for Apple Inc.’s iOS platform and for Google Inc.’s Android operating system, as well as just mobile apps for Research in Motion’s BlackBerry, Oracle’s Java and the Symbian Foundation’s Symbian platforms, she adds.

With WP7, Alipay initially will support a payment function and later introduce upgrades to the app, such as access to transaction histories and to funds transfers, the spokesperson says.

Alipay’s mobile apps use the mobile-wallet model where the app creates on the phone screen a unique, disposable barcode with the transaction details and user’s account information. Consumers may use the barcode to make payments that either are deducted from their Alipay prepaid account or from the debit or credit card accounts they use to fund the Alipay account.

Retailers accept payments by scanning the barcode generated on the customer’s phone with the traditional barcode scanning gun attached to their cash register.

Alipay has received good traction with its mobile apps. For example, on Nov. 11, its mobile app exceeded 1.3 million payments within a 24-hour period, she says.

“This new app should bring us many new users,” the spokesperson says, noting the WP7 platform is popular and growing in China.

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