Emphasising the increasingly global footprint of Alipay, the payment platform announced this year’s “Double 12” Global Shopping Festival in 15 countries spanning across four continents.

In addition, Ant Financial’s strategic partners in Hong Kong, India, Thailand and the Philippines will introduce campaigns for their local e-wallet users for the first time. These partners include Paytm in India, TrueMoney in Thailand and GCash in the Philippines.

As part of this year’s Double 12 Shopping Festival, almost 10,000 merchants in Hong Kong and Macau will offer discounts throughout December to Alipay users from Mainland China. In Hong Kong’s Mongkok district, a promotion of “Hong Kong snacks for 1 RMB” can be enjoyed by Alipay users. In the Guangdong province, Alipay users will receive a cashback for every payment made in over 2 million stores.

Alipay Signage
Bloomberg News

Alipay is also working with partners across Southeast Asia to launch localized versions of Double 12 shopping festival. In Thailand for example, more than 10,000 merchants will be participating in the 1212 D-day Deals for TrueMoney users while 3,000 merchants will offer exclusive discounts on 1212 GCash Day in the Philippines.

“In short, we call it ‘glocalization,’ ” Douglas Feagin, president of international business for Ant Financial Services Group, said at the launch ceremony. “This concept is about developing Alipay globally while also developing localized service offerings.”

Alipay has been making significant strides to expand its payment platform across the globe. In November, it was announced that it Alipay’s parent company, Ant Financial, had signed a memorandum of understanding with National Payment Corp. of Vietnam (NAPAS) to enable Alipay wallet acceptance in Vietnam. In September, Alipay announced that it has entered a partnership with Finpro in Finland, Svensk Handel in Sweden and the Scandinavian Tourist Board to provide Chinese tourists the same payment experience as in their own country.

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Nick Holland

Nick Holland

Nick Holland is a senior analyst at PaymentsSource. He has previously held analyst roles at Javelin Strategy & Research, Yankee Group and Aite Group.