Alliance Data Systems Corp., a provider of loyalty and marketing services, announced Tuesday that its Retail Services business has signed a long-term agreement to offer private-label credit card services for luxury retailer Barneys New York.

Alliance Data will provide a suite of credit and marketing services for the Barneys Credit Card, including management of its existing My Barneys Bag loyalty program. My Barneys Bag offers "exclusive rewards and benefits which reflect the differentiated and exclusive nature of the Barneys brand," according to the company.  

"Alliance Data's retail heritage, exceptional customer care practices and proven credit and marketing tools were key factors in our decision to partner with them," said Daniella Vitale, chief operating officer of Barneys New York. "Through this credit card program, we look forward to further enhancing brand affinity and driving long-term loyalty among our valued customers. In addition, the proceeds from this transaction were used to further reduce our debt, allowing us to invest capital in strategic growth areas for the company which is consistent with the vision of our new owners."

Barneys New York was founded in 1923 and has grown into an internationally recognized luxury retailer with locations across the country, including flagship stores in New York, Los Angeles, Chicago and San Francisco, along with a strong online presence through barneys.com which ships to over 140 countries.

"We are thrilled to welcome Barneys, one of the world's most unique multi-brand luxury retailers, as a new partner," said Melisa Miller, president of Alliance Data Retail Services. "We are excited to deliver a comprehensive approach that not only builds on the best practices previously established by Barneys' existing program, but also further reinforces Barneys' commitment to delivering premium levels of customer care.

"Additionally, Alliance Data is confident that our multichannel expertise, combined with our unique data and analytics capabilities, will help Barneys meet its overall brand sales while delivering a cardmember experience that is second to none."

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