Alliance Data Systems Corp. has renewed its agreement to provide private-label credit card services to retailer Reeds Jewelers, the private-label processor announced Jan. 26.

Under the long-term deal, Alliance Data will continue to provide account acquisition and activation, receivables funding, card authorization and card issuance services for the Reed Jewelers credit card program. Alliance Data also will handle statement generation, remittance processing, customer service and marketing functions.

Dallas-based Alliance Data also said it is working with Reeds Jewelers to develop an incentives program for the card. Alliance Data, which specializes in private-label credit cards, has worked with Reeds Jewelers, based in Wilmington, N.C., for a decade.

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