It’s becoming clear that complying with Payment Card Industry Data Security Standards (PCI DSS) helps companies fight off cyberattacks, but many companies are still only doing the minimum to protect data while breaches continue to rise, according to the latest Verizon Payment Security Report.

Nearly half of companies Verizon analyzed in its recent survey failed to protect card data on an ongoing basis, though the number of companies in that bucket has declined since the last survey in 2015.

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