Amazon plans to discontinue WebPay, a service that allows people to send cash to each other.

The feature will go dark on Oct. 13, according to information posted on Amazon's website. 

Amazon did not immediately answer a request for comment. On its site, the company said it's shutting down the service because "we are not addressing a customer pain point particularly better than anyone else. We've learned a great deal about how and when customers want to send money and will look for ways to use these lessons in the future."

After Oct. 13, there will be a 30-day grace period during which consumers can claim their funds before the service will disappear entirely.

WebPay's model is similar to PayPal, the largest digital person to person payments service in the U.S. Amazon is encroaching on PayPal and other payment companies—most notably Square—with its recent introduction of Local Register, a mobile card acceptance service. 

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