Amazon.com Inc. today announced plans for Amazon Coins, a virtual currency for its Kindle Fire tablet.

Amazon.com will launch the currency in May, at which time it plans to give its customers "tens of millions of dollars' worth" of free Amazon Coins to spend in the Amazon Appstore, according to  Amazon.com's press release. Users will be able to purchase more Amazon Coins with their existing Amazon.com accounts.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry