If American Express cardholders spend more on an average online transaction than other cardholders, the card brand wants to encourage that trend.
Amex says it will offer ezeClick to its card members in India as an online payment option that is meant to improve security and speed up the checkout process.
American Express is registered as a bank in India. It issues its own cards and provides payment services to other issuers in the country.
Amex Bank announced last week that ezeClick, which centers on providing the card holder with a single-user identification code for payments, can serve as an alternative to other online wallets. EzeClick replaces the process of typing card details for each purchase.
"The average online transaction size of American Express card members is more than three times the size of other online transactions,” Sanjay Rishi, president of American Express in India, states in a press release.
American Express SafeKey technology generates a one-time password on the card member’s mobile phone and e-mail in real time. The customer enters that password for online purchases to complete transactions in a few seconds, Amex says.
EzeClick is a result of American Express’ focus on enhancing the online payment experience for consumers and merchants, Rishi adds.
Consumers can link multiple American Express cards to their ID and choose separate cards for different transactions. In this whole process, the cardholder enters no sensitive data at the merchant site, the card brand says.