American Express has been inching its way downmarket through a series of partnerships with companies involved in social media and online games. Its latest move may be its biggest yet — Amex is paying cardholders for playing and completing the latest installment in the massively popular Halo video game series.

The Halo series has sold 46 million games prior to the Nov. 6 release of Halo 4 (which is actually the seventh game in the series). Halo 4 sells for $60, and Amex is offering more than half of that price back in statement credits to people who link their Amex accounts to their Xbox accounts and then complete the game. 

Limited Time Offer

Save over $700 on your subscription. Special offer expires April 30, 2017.

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry