AnywhereCommerce is approaching established retailers and merchant service providers with a toolkit for a quick upgrade.
AnywhereCommerce has released its AnywhereCommerce mSuite and Open SDK CorePay mCommerce platform. The technology is designed to enable acquirers, independent sales organizations (ISOs) and financial institutions to add mobile payments, mobile point of sale acceptance, other mobile commerce elements and general payments technology to their existing suite of services.
"Many of these companies have experienced hindrances in the past when jumping into the mobile commerce market," says Mitch Cobrin, president and CEO of the Montreal-based AnywhereCommerce.
The company hopes to work with clients who already have CRM, business intelligence, inventory and other services.
"These companies need to get into mobile commerce. So we get in the sandbox with them," Cobrin says. "The presumption is these companies do things that retailers want, but don't have the payments experience and [PCI security compliance] oversight that is required."
The AnywereCommerce mSuite will be offered on a white-label basis and includes the aCommerce Gateway, a platform that enables connections to international credit, debit and prepaid processing systems. The gateway supports an interface with AnywhereCommerce's software development kit, which enables software vendors and developers to integrate payment functions into third-party merchant applications.
The mSuite also includes point of sale hardware that manages PCI compliance and allows EMV card acceptance. And the AnywhereCommerce software apps enable mobile point of sale applications compatible with Windows, Android and iOS devices.
"Our service is a plug-in. Third-party developers can implement it in less than a day and can immediately enable merchants to start accepting mobile payments," Cobrin says.
AnywhereCommerce charges users for its software and hardware, and does not process payments, making it different from companies like Stripe, Dwolla and PayPal, which bundle software tools with payments. Instead, AnywhereCommerce targets companies that have a presence in brick and mortar, acquirers, or companies that serve brick and mortar merchants.
Established merchants are under pressure to support mobile payments and shopping. A number of payment companies, such as U.S. Bank, ABNote, PayPal and Leaf are already using different kinds of mobile and payments technology to add marketing and merchant services to in-store shopping.
"We're an accelerator," Cobrin says. "The challenge is especially difficult when it comes to the integration of existing payment technology with mobile operating systems."
While the mobile payments market has attracted numerous players, AnywhereCommerce's model enables it to place mobile commerce tools into a broad mix of services for larger merchants who may have disparate needs, says Pradeep Moudgal, director of Mercator Advisory Group's emerging technology advisory services.
"They're still a relatively small company but they're having an impact," Moudgal says. "They can provide an interconnectivity and can authorize payments on a real time basis."