Only 13% of an estimated 680 million iPhone users have ever used Apple Pay, according to a report from the Wall Street Journal, which cites data from venture capital firm Loup Ventures.
The situation is a little brighter for merchants; a third of U.S. stores accept Apple's mobile wallet today, more than two years after its launch in October 2014, the article states.
Consumers remain wary of Apple Pay, with 40% concerned about security risks when linking a credit or debit card to the service, and more than 60% of U.S. consumers are unfamiliar with contactless payments enabled by Near Field Communication-based payments technology, according to data from Creative Strategies, the WSJ said in its April 5 report.
While major merchants including Best Buy Co., Starbucks and Kohl’s accept Apple Pay, the nation’s largest retailer, Walmart, and No. 1 supermarket chain, Kroger Co., do not, the report noted.