Apriva is integrating its payments gateway with software that automatically updates point of sale systems connected with Apriva as new types of payments emerge.

A firm called POS on Cloud provides the software for those tasks, which include inventory management, reporting, accounting and email marketing.

Retailers and restaurateurs could benefit from the integration to handle new technology such as mobile wallets and EMV-chip cards, said Justin Passalaqua, Apriva's director of sales and integration services, in a phone interview.

The integration also benefits independent sales organizations and sales agents by providing them with value-added services they can use to start conversations with prospects, Passalaqua said, noting that the services also help retain established customers.

POS on Cloud installs the software—remotely for smaller merchants or during an onsite visit for larger customers—freeing ISOs of setup responsibilities, he said.

Operating in the cloud and independent of hardware, POS on Cloud eases concerns about data storage or loss if a system malfunctions, the vendors said. The software also uses end-to-end encryption and tokenization to protect customer credit and debit card information.

"Cloud technologies are pervasive and many restaurants and retailers already have or are considering a cloud POS solution because of the efficiency and business value they offer," said Stacey Finley Tappin, senior vice president for North America sales and marketing communications at Apriva. "Our relationship with POS on Cloud will enable us to provide our channel with a state-of-the-art, cloud-based POS solution that fully integrates with our gateway."

Apriva's Integration Services Program enables independent software vendors and developers to incorporate credit, debit, EBT, loyalty and closed-loop payment processing into their programming, the companies said.

Once integrated, the applications and POS systems communicate with the Apriva gateway over wired or wireless networks, providing access to the more than 35 North American payment processors that work with Apriva. The vendor also said it also has relationships with all leading wireless carriers.

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