The number of merchants and vendors that care about addressing fraud and managing risk has decreased over the past year, as their attention drifts to the complexity of new payment systems.
According to the Mobile Payments Fraud Report, commissioned by Kount Inc., organizations that are most concerned with fraud management dropped from 20% in 2013 to 11% in 2014. The report, which surveyed more than 2,000 international respondents, was also conducted by The Fraud Practice LLC and CardNotPresent.com.
Instead of fraud being the most significant obstacle, merchants and vendors said managing the complexity of new payment types was the bigger challenge. Merchants are paying more attention to mobile payments at the point of sale. The report found 31% of merchants accept mobile payments in their stores. That percentage has doubled since 2012.
Plus 37% of merchants surveyed said they plan to accept mobile payments at the point of sale by the end of 2015. Apple Pay, not surprisingly, is the mobile wallet most merchants plan to support.
While 37% of merchants plan to add support for mobile point of sale payments, 27% plan to add mobile apps for online shopping and 18% plan to add a dedicated mobile website in 2015, nearly one-third of merchants do not plan on adding any additional tools or services to combat mobile fraud this year, according to the report.
Many merchants have yet to start differentiating between their standard e-commerce channel and mobile, especially as it relates to the tracking of fraud losses. Sixty-one percent of all organizations surveyed do not know whether mobile fraud is growing slower or faster than their mobile transaction volume.
While this seems grim, merchants are adopting more mobile-specific fraud mitigation techniques including tracking geolocation, using mobile malware detection and sending text messages for authentication.