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Australian consumers are dissatisfied with credit cards offered by some of the country's major banks, suggest survey results released this week by Australia-based financial comparison Web site click4credit.com. The survey involved 500 consumers who were asked about credit cards offered by ANZ, Commonwealth Bank, National Australia Bank and Westpac Bank. Nearly 70% of the respondents said they disagreed that the four banks offer "value" with their credit cards. The finding suggests that large financial institutions are not doing enough to offer low-interest, low-fee credit cards. However, a Commonwealth Bank spokesperson took issue with that suggestion. "There is more to credit card choice than just rates," the spokesperson tells CardLine Global. "Dependant upon what the customers need, credit cards offer a variety of features and benefits that are not necessarily rate-related." Officials from the other banks offered CardLine Global no immediate comment., Frank Lopez, an analyst with Australia-based research firm Cannex Pty Ltd., tells CardLine Global that larger issuers have an advantage. "To a large degree, being able to offer cross-banking services to their existing customer base helps the big banks," he says. "Part of the attraction is the ability to have all one's finances under one roof and another is greater ease in gaining credit approval with your existing bank." He adds, "Nevertheless, their products need to be competitive enough to prevent customers (from) looking elsewhere for a better deal."

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