If the timing were ever perfect for combining mobile payments or virtual gifting and a drink at a bar, the holidays and New Year's Eve in particular would be it.

Addison, Texas-based Bar Louie has launched a mobile application that lets Facebook users send, receive and request drinks from their friends.

The nationwide urban bar-themed company plans to use the Bar Louie Mobile Drink free application from Apple's App Store as a way to boost its overall consumer engagement, the company stated in a press release last week.

Bar Louie has partnered with Seattle startup graZie Mobile for the initiative, in which Bar Louie customers can check-in to a Bar Louie location and post a special occasion on their Facebook wall to interact with friends.

Consumers can search through a list of their Facebook friends to send them a drink or redeem Bar Louie drinks sent to them.

Through the app, consumers are able to locate a Bar Louie location and select a drink they would like to send friends.

After the transaction is processed, the value turns into a virtual gift card allowing the guest to redeem for any menu item of their choice, the company stated.

"How many times have you heard the familiar phrase, 'the next round is on me,' says Bar Louie CEO John Neitzel in a press release. "We wanted to come up with a fun interactive way for guests to combine the ultimate pastime of enjoying a celebratory cocktail with the power of social media."

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry