Barclaycard has signed two new deals to expand its Near Field Communication-enabled bPay wearable payments technology to more jewelry and watch lines.
DCK Group, a U.K.-based maker of jewelry sold in 33 countries, will add bPay to its “Tutch” jewelry line, Barclaycard said in a Feb. 24 press release.
The U.K.-based Barclaycard also struck a deal with Hong Kong-based Tappy Technologies to add bPay to the company’s line of watches, according to the press release.
“Thanks to the huge growth we are seeing in contactless payments, consumers are looking for even more convenience when it comes to paying, and these partnerships show how the worlds of fashion and technology can combine to provide consumers with quick, easy and convenient ways of making secure payments for £30 and under,” said Tami Hargreaves, Barclaycard’s commercial director of consumer digital payments.
As a financial institution, Barclays has long been aggressive in adding new transaction technology, and has shown a particular taste for wearables, collaborating with fashion brand TopShop and experimenting with embedded payments in winter clothing such as gloves.