Bindo is providing merchants using its iPad-based point of sale software an entry into e-commerce.

Bindo Storefront allows merchants to establish and monitor online sales in addition to offline sales by embedding Bindo's technology into a merchant's website, the New York-based company stated in an April 30 press release.

It carries out the online-to-offline concept of integrating the digital and brick-and-mortar worlds, as customers are often driven to physical shops by e-coupons, store locator apps and mobile wallets.

Bindo's technology provides back-end functions like the shopping cart and payment processing features, while merchants can still build the front end on their own, Bindo said.

"With Bindo Storefront, we can also begin building more sophisticated models of consumer spending patterns," Brad Lauster, co-founder of Bindo, states in the release. "This data will help merchants better understand their customers, ultimately leading to a better shopping experience for all parties involved."

Bindo told merchants last year it would combine its cloud-based iPad point of sale software with its online Bindo Marketplace, which it plans to launch later this year.

Bindo Storefront will be available for free until Aug. 1, the company said. After that date, merchant must pay $30 a month.

The Storefront launch follows Bindo's announcement this month that it was partnering with Powa to connect its iPad-based point of sale software to Powa's hardware.

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