BitPay, a Bitcoin merchant services provider, wants its hired sales people to concentrate on high-volume clients, so it’s launched a referral program to provide incentives to digital currency enthusiasts who sign up small merchants.

“From a sales team perspective they need to focus on the enterprise clients, like the Newegg’s and the TigerDirect’s—the volume merchants that need massive integrations,” says Stephanie Wargo, vice president of marketing at BitPay. “In the payments space payments processors have ISOs; this is a mini version of an ISO for BitPay.”

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