Hawk Incentives, Blackhawk Network’s incentive card division, now enables Mastercard prepaid cards distributed in promotions and incentives to be added to third-party mobile wallets like Apple Pay, Android Pay and Samsung Pay.

The new capability leverages Blackhawk’s Digital Pass technology, so consumers who receive Mastercard prepaid incentive cards from a business may easily store, manage and make payments from within the wallet for increased convenience, Blackhawk said in a Tuesday press release.

“We are excited to offer this market-first capability that helps our clients expand the ways branded value engages their end users,” said Talbott Roche, Blackhawk Network’s president and chief executive officer, noting that shoppers increasingly say they want to incorporate all of their loyalty cards, promotions, rewards and offers in a single location.

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