Blackhawk Network Inc. is working with Monitise PLC to enable U.S. consumers to purchase gift cards on their smartphones through their financial institution's mobile banking site.
"We believe that consumer demand for gift cards is increasing around the world and with it the expectation that access to mobile offerings will allow consumers to make purchases whenever they want," says Tim Attinger, group vice president of strategy and innovation at Blackhawk Network, in a June 4 press release. "By working with Monitise, we are helping its bank partners bring great retail brands and consumers together with new revenue opportunities and marketing applications."
Blackhawk brought its Gift Card Mall online in November, calling it Blackhawk Digital. The website aggregates plastic and digital gift cards from more than 140 retailers.
Monitise creates mobile banking and payment products for financial institutions.
"As the demand for mcommerce continues to grow, it is vitally important for financial institutions to increase consumer engagement via mobile devices," says Frank D'Angelo, president of Monitise Americas, in the release. "This is why we have been so focused on enhancing our platform technology and partner network globally so consumers can bank anywhere, pay anyone and buy anything."