Blackhawk's $175 million acquisition of CashStar goes beyond synergies and vendor consolidation, demonstrating the often overlooked evolution of the prepaid gift market from display walls in stores to automated delivery across digital and social channels.

Blackhawk and CashStar have taken different paths to today’s point of convergence. While in the same business, Blackhawk Network's focus has been more on physical retail, having developed as a subsidiary of the Safeway grocery chain in 2001. CashStar, while offering physical gift cards, has historically focused on digital channels.

Subscribe Now

Authoritative analysis and perspective for every segment of the payments industry

14-Day Free Trial

Authoritative analysis and perspective for every segment of the industry