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Using GiftClixx LLC's system will enable Blackstone Calling Card Inc. to better compete with other card-distribution companies, Carlos Rodriguez, Blackstone president, tells CardLine. Gary Dinkin, GiftClixx CEO, founded the company in June to compete with card-distribution companies Blackhawk Network Inc., which is based in Pleasanton, Calif., and Atlanta-based Interactive Communications International Inc. (CardLine, 6/23). GiftClixx provides a way for retailers and other companies that want to offer in their stores gift cards other than their own to negotiate terms and conditions for the sale and activation of those cards. Miami-based Blackstone offers kiosks that offer instant-issue gift cards and print them for retailers, so retailers that work with Blackstone do not need to provide cards or arrange shipping and other logistics, Rodriguez says. Blackstone can have their information electronically entered into its kiosks and print their cards anywhere, he says.

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