BlueSnap is offering its SnapMobile optimization technology, which aims to see more consumers complete the purchases they initiate on mobile devices.

The rate of mobile shopping cart abandonment ranges between 70% and 97%, according to SeeWhy Inc., a big-data company that connects merchants and customers.

Merchants using SnapMobile can have two checkouts for a single product, depending on the channel the shopper is using. The ecommerce services provider automatically detects whether the consumer is on a PC or mobile device and converts the template to the proper format.

"A bad user experience typically means the loss of a sale, while leaving a negative brand perception with shoppers.  Our job is to provide merchants the ability to process every transaction quickly and easily from any device," says Ralph Dangelmaier, CEO of BlueSnap, in an April 24 press release. "Maximizing revenue for our merchants is what BlueSnap does, and serving up content to shoppers in a usable way, as they wish to consume it, is at the very core of who we are."  

BlueSnap also allows merchants to white-label the technology so customers are connecting with the brand throughout the whole shopping experience.

BlueSnap, formerly Plimus Inc., pushed its rebranding campaign at the beginning of the year after appointing Dangelmaier as CEO. BlueSnap supports about 5,000 online merchant customers in 145 countries.

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