BlueSnap says its partnership with First Data Corp. will result in fewer declined transactions for e-commerce merchants, thus convincing more of them to turn to the online gateway provider to support global sales.

Targeting e-commerce merchants that serve global markets, BlueSnap has added First Data's experience in processing and securing payments around the world as an option for its merchants.

BlueSnap has handled cross-border transactions with other global processors, but First Data will allow the company to bring on more merchant clients "because of First Data's stronger global reach," said BlueSnap CEO Ralph Dangelmaier.

"With shoppers submitting transactions from around the world, some of those transactions can get declined by U.S. banks," Dangelmaier said. "Local acquiring is a key."

First Data addresses many of those challenges for BlueSnap, simply because "they are better at it," Dangelmaier added.

Combining BlueSnap and First Data solutions should result in the ability to "get as many approvals [as possible] and to manage exceptions successfully," said Bruce Dragt, senior vice president of First Data e-commerce.

First Data supports many BlueSnap e-commerce merchants, but BlueSnap will still determine which merchants are directed to First Data.

Mostly, First Data brings geographic and technical scale and capability to e-commerce, Dragt said. "Our relationship with BlueSnap has been growing over time as we support their expansion of services and geographies," he added.

BlueSnap offers its merchants payment routing, one-click checkout, cross-border payments, and multiple integration options for a single international gateway.

First Data benefits from the partnership because BlueSnap will help the Atlanta, Ga.-based processor tap into more of the e-commerce market, Dangelmaier said.

In May, BlueSnap added tax tools to help merchants expand globally. The tools came about through a partnership with Avalara for its cloud-based system that calculates sales tax, value-added tax and other taxes for more than 100 countries.

This year BlueSnap also expanded online payments into Brazil, Russia, India and China. That move came about a month after the company released BuyNow2 checkout, allowing merchants to host numerous checkout pages designed for different markets.

Boston-based BlueSnap also operates offices in London, Silicon Valley, Israel and Chicago. The company says it supports shoppers in 180 countries through 29 languages, 60 currencies and 110 payment types.

Earlier this month, BlueSnap secured $50 million in private equity funding from Dangelmaier, Parthenon Capital Partners and Great Hill Partners, which acquired BlueSnap in 2011. 

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