BlueSnap has developed software designed to help online merchants cut down on checkout abandonment by allowing them to host numerous checkout pages designed for different markets.
The pre-configured BuyNow2 checkout provides dynamically localized pages, website testing capabilities and Payment Card Industry security compliance, BlueSnap says in a Feb. 20 press release.
BuyNow2 represents "the next generation of hosted checkout pages" because it allows merchants to sell products in 180 countries with localized pages in 29 languages, the Waltham, Mass.-based online payment gateway provider says. The pages can handle transactions in 60 currencies and 110 payment types on any device.
BuyNow2's testing tools allow merchants to reduce the time it takes to experiment and change pages for new or existing products, BlueSnap says.
"As checkout abandonment reaches an all-time high, sophisticated merchants realize that customer experience is everything, and providing a seamless and optimized checkout flow is critical to the success of their business," Ralph Dangelmaier, CEO of BlueSnap, states in the press release.
Merchants can build their own pages with BlueSnap's library of application interfaces or use the gateway's new hosted checkout pages to make it easier to sell and "convert more shoppers to buyers worldwide," Dangelmaier says.
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Corrected May 8, 2014 at 4:15PM: An earlier version of this story misspelled BuyNow2 in the headline.