A company that helps e-commerce merchants take domestic and international payments is looking for independent sales organizations to promote its platform.
BlueSnap Inc., which hasn’t used ISOs in the past, would like to sign up a dozen or so ISOs in the next two to three months and then gradually add more, says CEO Ralph Dangelmaier.
Company representatives spoke with four or five ISOs at the recent Electronic Transactions Association annual conference in New Orleans and are working out contractual details with them, Dangelmaier says.
Signing up with BlueSnap would give ISOs a payments platform and support to offer internet merchants, a setup ISOs often lack, he says.
Shoppers are shifting their purchases to the Internet, and “people have to start adjusting fast to this change,” Dangelmaier asserts.
BlueSnap could handle support when merchants seek help, or it could teach ISOs to provide support, he says, noting that’s one of the contractual details under consideration.
Whoever handles support, e-commerce merchants need the capacity to accept international payments, Dangelmaier maintains.
“People in other countries want to buy in their own language, pay in their own currency and use their preferred payment type,” he says.
BlueSnap accepts any type of payment and any currency and does it in 30 languages in 145 countries, Dangelmaier notes.
The need for that flexibility surrounds us, he asserts.
He describes stopping at cigar store on Bourbon Street during the ETA show and hearing from the owner that he sells online to North American customers but can’t take online orders from elsewhere.
In some instances, that’s the type of small merchant that ISOs already have in their portfolios and could retain by offering international e-commerce capabilities, Dangelmaier notes.
ISOs could also use international online payments capability to differentiate themselves from competitors when seeking to convert small merchants, he suggests.
“ISOs can open up their eyes to a whole new market,” Dangelmaier says of offering his international platform to merchants.
The company began in Tel Aviv, Israel, about 10 years ago as Pilmus. It moved to San Jose, Calif., and was purchased by Susquehanna Growth Equity. Great Hill Partners bought it late in 2011.
Dangelmaier left his post as ACI Worldwide president, where he was overseeing 40 offices around the world, to assume the CEO’s job at BlueSnap in September 2012.
“I’ve just finished building the team,” he says of hiring staff at BlueSnap. His new director of business development, Jeff Coppolo, is seeking ISOs to represent the platform.