Bluetooth beacons — small nightlight-sized devices that can communicate with a mobile app as shoppers move throughout a store — may have the same potential for bank branches as they do for mega-retailers like Target Corp.

Shoppers who download Target’s app can receive product suggestions and coupons as they walk from aisle to aisle, much like shoppers at Amazon.com get suggestions based on their browsing. Financial institutions are just as eager to benefit from this type of shopping data to connect with customers that are making fewer trips to their branches.

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