Mobile payments company, Boku Inc. and PlayJam, which provides a platform for games on televisions, are working together to allow consumers to make purchases on smart TVs.

The partnership brings Boku's direct carrier billing system to TVs and other electronics from Samsung, Google TV, Panasonic, LGE, VESTEL, Vizio and Western Digital. Viewers make payments by entering their mobile phone number through the TV, and the charges appear on their phone bill.

“We’re committed to bringing a seamless gaming and payments experience to all of our customers, regardless of market or device, and mobile payments through Boku will play a critical role in that commitment,” says Charles Tigges, chief commercial officer at PlayJam, in a June 6 press release. “Regardless of device, market or game title, the reduced friction available through direct carrier billing offers a great experience for the consumer, and that’s a benefit to everyone.”

San Francisco-based Boku allows more than 90 million consumers to purchase games and upgrades on PlayJam’s marketplace with their mobile devices. The PlayJam network represents more than 45% of all games played on smart televisions. 

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