Corethree Ltd. is providing a mobile ticketing application to those who use the First U.K. Bus fleet in Great Britain.
First U.K. Bus customers can purchase from iOS or Android smartphones and display the ticket on the phone's screen upon boarding a bus, the Watford, U.K.-based mobile payment developer states in a March 12 press release.
First U.K. Bus offers the mobile ticketing service on the First Aberdeen and First Worcester bus lines, with plans to expand throughout the year, Corethree says. First U.K. Bus operates a fleet of 6,500 buses and carries approximately 2.3 million passengers a day.
The new payment option is designed to allow customers to purchase tickets at any time, rather than trying to do so as they board the bus. First U.K. Bus expects the service to speed up boarding time as well as attract more riders, Corethree says.
"Service capabilities of Corethree's mobile ticketing solutions have enhanced significantly already in 2014 and we are delighted to be working in partnership with First," Corethree CEO Ashley Murdoch states in the release. "Passengers will now have greater payment options when accessing the bus using our ubiquitous m-commerce platform."
Corethree's CoreEngine platform hosts the mobile ticketing application and will provide the bus service with real-time data to help the company analyze operations such as service times and performance of bus stop locations.
CoreEngine also supports the national Charge Your Car network of charging stations for electric vehicles.
In September, Corethree added Barclay's Pingit mobile checkout option to its mobile wallet for transportation services. Corethree tested the service with students at Bath University using the Wessex Bus Uniconnect network.