MasterCard and Justin Timberlake inked-a two-year endorsement deal for the entertainer to promote the card network's "Priceless Cities" marketing initiative.

The effort begins with a May 5 concert in New York City. MasterCard customers can register in a contest to be one of 2,000 consumers given the opportunity to buy tickets to attend the Timberlake performance, which will cost $129.50 plus tax.

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