A California company that provides voice-over-Internet  "voice broadcasting" services has agreed to stop transmitting illegal robocalls to consumers to settle Federal Trade Commission charges that it violated the Telemarketing Sales Rule.

Skyy Consulting Inc., which does business as CallFire, also will pay a $75,000 civil penalty as part of the settlement. A voice broadcaster is a company that uses computers to broadcast pre-recorded messages to many recipients at one time.

The FTC charged that the firm assisted and facilitated its clients in placing outbound pre-recorded telemarketing calls to consumers without their written consent. Such telemarketing robocalls have been illegal since September 1, 2009. The FTC charged that the defendants either knew, or consciously avoided knowing, that their clients were violating the TSR. CallFire is headquartered in Santa Monica, Calif.

The proposed order settling the FTC’s charges bars the company from initiating illegal robocalls or otherwise violating the TSR. It requires CallFire to review all pre-recorded messages it delivers and terminate its contracts with any clients who are found to be delivering illegal pre-recorded telemarketing calls.

In addition, within 120 days, CallFire must review all existing pre-recorded messages hosted on its platform to ensure they are complying with the TSR.

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