Apple Pay has underperformed most expectations, but there are signs the technology company's iconic brand can draw mobile payment users when the marketing is in the right place.

USA Technologies, a vending machine technology company that has long worked to modernize the way consumers purchase snacks (among other things), has found digital advertising of Apple Pay boosted overall transactions by 26% inside of a year. It also increased revenue 22%, average ticket by 12% and improved contactless purchase revenue 89% for all contactless options.

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