Cardlytics has adopted a new logo, which it says reflects the company's evolution as an advertising platform for consumers, merchants and financial institutions.

"Our new logo evokes the power of Cardlytics, our bank partners and our advertiser clients coming together to create a new connection with consumers," says Kasey Byrne, senior vice president of marketing for Cardlytics, in an Oct. 1 press release. "Our new identity better reflects our commitment to our partners and clients, our focus on delivering value to the consumer, and our leadership in the card-linked marketing space."

The new design was created by San Francisco, Calif.-based, Jumboshrimp.

This year, Atlanta, Ga.-based Cardlytics introduced its Facebook rewards app to give banks another way to interact with customers online. The company recently announced its plans to support location-based card-linked marketing with push notifications. 

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