To help generate revenue, Cardtronics Inc. has signed a multiyear agreement with i-design group PLC to incorporate third-party advertisements into its ATMs deployed in 7-Eleven Inc. convenience stores, the ATM independent sales organization announced Nov. 9.
Cardtronics declined to comment on the specific terms of the agreement.
The Houston-based company plans to launch the advertisements by the end of December on approximately 2,220 of its multifunction Vcom financial kiosks located in 7-Eleven stores located in major U.S. metropolitan areas, Rick Updyke, president of Cardtronics’ U.S. business group, tells PaymentsSource.
Cardtronics also recently began offering third-party advertising on about 800 ATMs operated by its United Kingdom subsidiary, Bank Machine. Vodafone Group Plc is posting ads on those machines, and several other companies have campaigns pending, Updyke notes.
UK-based i-design will equip Cardtronics’ ATMs with its atmAd software, which enables advertisers to display their messages during or after consumers initiate transactions. Advertisers also may post messages on consumer receipts, such as barcode vouchers.
The ATM advertising software and services provider also will sell advertising space to third-party brands based on the location and audience of the particular ATM, Ana Stewart, i-design CEO, tells PaymentsSource. The ATM advertisers include Pizza Hut Inc., Burger King Corp. and The Coca-Cola Co., Stewart says. And in an environment such as 7-Eleven, “we are particularly relevant to advertising wanting to use the branded ATM receipt option,” she adds.
Cardtronics partnered with i-design because “the company has established strong third-party advertising models on many ATMs throughout the UK,” Updyke says. Additionally, the company provides Cardtronics with the advertising platform, the client software that runs on the ATM and sales services, he says.
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