Mobile commerce provider CashStar Inc. has named Ben Kaplan as its new president and CEO.

In addition to his role as president and CEO, Kaplan remains a member of the company's board of directors, a position he has held since August when he joined CashStar as chief operating officer.

"Since joining CashStar, I have seen firsthand how our innovative solutions and commitment to customer success deliver tremendous value to our clients and partners," Kaplan states in an Oct. 7 press release.

Kaplan brings more than 20 years of experience to his role, including a previous role as chief operating officer at Cartera Commerce, a provider of card-linked marketing solutions for merchants, banks, and loyalty programs.

He has also held senior operations, marketing and product roles at KNOVA Software, North Systems, Broadbase and Commerce One.

Prior to Kaplan's promotion, CashStar founder and chairman Steven Boal has served as interim CEO, a role he took following the May departure of David Stone.

"Since joining CashStar, Ben has rapidly made a significant and positive impact on the company," Boal states in the release. "It became clear quite quickly that his abilities to drive both innovation and operational excellence make him exactly the right person for the role of president and CEO."

Portland, Maine-based CashStar specializes in digital gifting, while also providing fraud protection and growth in mobile payments.

"We are at an exciting point in the company's evolution, and are well positioned to take advantage of the rapid shift to mobile and the convergence of gifting, offers, loyalty programs, and payments," Kaplan says.

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