Celltick, which integrates mobile payments, targeted marketing and coupons via partnerships with payment providers such as telecoms, plans to target Europe and North America with a program that it contends will provide better customer retention than Groupon, which has embarked on its own mobile payments expansion to improve relationships with merchants. 

"We are starting to see a lot of traction and adoption of our mobile app Active in developed markets [North America and Europe]. We will very soon look at possible commerce creation from this app in the developed markets," says Ramgopal Vidyanand (Anand), vice president of corporate marketing and business development for Celltick.

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